Universidad del Valle de México Alumnus Wins the 2014 Mexico Design Competition

Guillermo Jester, an alumnus of Universidad del Valle de México (UVM), achieved his dream of continuing his design studies in Italy at Domus Academy by winning the fourth year of the reality show ELLE “México Diseña” (Mexico Designs) in the category of best male designer. Jester graduated last December from UVM’s undergraduate program in fashion design.

The competition seeks to bring out the best in Mexico’s young designers. More than 800 young designers applied to participate in the competition, 40 of which were selected to share their designs with the jury. The focus of the competition was to create designs that were inspired by the digital revolution. 

The winning designer created a suit that mixed the artisanal with the contemporary using indigenous patterns. The suit was composed of three pieces: a vest that was made of materials from San Juan Chamula, a traditional design with wool and leather; a shirt made of silk from Zinacatán, Chiapas; and finally, silk pants of the same design. 

Jester initially presented one design for men and one for women. However, the judges asked that he select just one of the designs for the competition. According to Jester, it was a difficult decision because he loved both creations. In the end his heart made him go with the men’s suit, he said. 

After a number of days of work, the finalists had the once in a lifetime opportunity to show their work to the internationally renowned designer Jean-Paul Gaultier, who traveled to México specifically to see and evaluate first-hand the work of the local students.

Gaultier said, “For me, it was such a welcome surprise to see the tremendous talent of the young Mexican designers. This is a magical country and its cultural heritage is reflected in these artistic expressions. I am very happy to have been asked to join ELLE México and to see this great work myself.”

The local jury was composed of renowned individuals from the design world, including: Sara Galindo, executive director of México Diseña; Luisa Sáenz, director of the ASVOFF México festival; and Mexican designer Rolando Santana. 

This was the first time an award was delivered for the best male design, which Jester won, and which earned him a change to spend the summer studying and learning in the international capital of design, Milán. Additionally, his work will appear in ELLE Man in July. The young designer indicated he is going to continue to develop his brand and find new ways to integrate the indigenous art from Chiapas in his future work.