The most recent study by the Center for Public Opinion at Universidad del Valle de México reveals that young people are less exposed to television and radio than they were 15 years ago and are increasingly turning to the Internet as a platform for searching for entertainment and information.
TV and Radio
41% of youth report watching television daily, 19% between 4 and 6 days a week and 35% between 1 and 3 days a week. On average, every time they watch television they are connected for 108.2 minutes. There were similar percentages for radio: 42% are daily listeners, 14% between 4 and 6 days a week, 30% between 1 and 3 days a week and 14% do not hear ever.
In focus groups, students mentioned that they prefer to listen to their own music using their mobile phones or mp3 devices.
Exposure to print media: newspapers and magazines
Only 2 out of 10 students read a newspaper at least three days a week (22% of those enrolled in an undergraduate program vs. 14% of high school students). 4 out of 10 read a magazine on a monthly basis, predominantly those related to topics of Technology, Automobiles, English music and fashion.
The Internet: preferred medium for information and entertainment consumption
67% of young people are exposed to the Internet daily and another 14% have multiple exposures each day. According to the comments of those who participated in the qualitative exercise many "stay connected all day" through their cell phones, so their exposure time qualifies as "permanent".
In the survey, 35% report being connected for more than four hours each time they connect, 32% between two and four hours and 25 percent at least an hour a day. Some of the young people are concerned about the time absorbed by the Internet and social networks, but commented that "the need to stay connected" to access tasks and information they receive from their peers and teachers.
Entertainment is the main use of the Internet, however, adding the references, we find that about half of young people use it to do homework and share information.
Speed is the most attractive attribute of the medium they use to find the information, which is of course the Internet (67%).
What type of information is being sought by young people?
Overall, young people prefer information with social or community content (30%), sports news (19%), information about music (18%) and financial information (17%). They believe that the information they most need is financial and economic (49%), national events (38%), global (37%) and political (36%).
Young people say they want reliable information.
A survey was conducted face to face with a sample of high school and college students from Universidad del Valle de Mexico in 22 states of the Mexican Republic. The NSE of respondents is middle class. 1,277 surveys were obtained and two group sessions with undergraduates.
This article has been translated into English to be shared on the Laureate International Universities website.