Universidad del Valle de Mexico hosts Second International Forum on Franchising

Special event brings best in class content to students


Universidad del Valle de México hosts Second International Forum on Franchising

To help students learn more about the main events and trends in the economic and social development of Mexico, especially regarding the operation of franchises, the Division of Business at Universidad del Valle de México organized the Second International Franchise Forum at the Toluca Campus, on March 12th and 13th.

Mr. Bernardo Olvera Enciso, the Sub-Secretary of Education for the State of Mexico; Ms. Carolina Monroy del Mazo, the Mayor of Metepec; and Ernesto Monroy Yurrieta, the Under Secretary for Industrial Development of the Ministry of Economic Development of the State Government of Mexico attended a special ceremony to inaugurate the Second International Franchise Forum and unveil a plaque commemorating the 10th anniversary of UVM Campus Toluca.

Mr. Bernardo Olvera Enciso said the Second International Forum on Franchising showcases the opportunities available to our young students through investing in franchises.

Before the opening of the event, Carolina Monroy del Mazo said Metepec is proud to be home to such a quality university. She noted that the franchise model is a good choice for the middle class and congratulated Universidad del Valle de Mexico, Campus Toluca, for encouraging young people to undertake this new mission to create. She reassured them that everything has not yet been invented. “I invite you to dare to dream, to imagine your future and work every day to build it."

Also attending the inauguration ceremony were Dieter Holtz, President of Laureate Mexico and Central America; Carlos Muñoz Suástegui, Campus Rector; José Ortega, President of UVM’s Board and Dr. Carlos Barber Kuri, Institutional Director of Business Programs.

For two days, prominent franchisers, entrepreneurs, academics and members of the university community shared experiences and concerns about how franchises impact economic development and job creation. The forum also included panels and workshops for students.

The Second International Franchise Forum began with the keynote address titled "Franchising as a Business Model", by Lic Luigi Galli from Prendamex. The keynote was followed by four thematic panels, which provided a space for reflection and sharing experiences, and were focused on different cases of successful franchises in different industries.

The first day featured panels titled "Success Stories International Franchise" and "The Franchise and Business Gourmet" and the second day of the forum focused on panels titled "Franchising and Health" and "Technology in the Field of Franchising".

With this effort, UVM is delivering on its commitment to support the student community by offering alternatives that enrich their learning process. And for this purpose, the Second International Franchise Forum was broadcast live to 37 UVM campuses and institutions in Latin America from the Laureate International Universities network. For more details of the event, please visit:

This article has been translated into English to be shared on the Laureate International Universities website.