Universidad del Valle de México’s Public Opinion Center publishes new report

Latest report focuses on what makes social entrepreneurs successful


Universidad del Valle de México’s Public Opinion Center publishes new report

The Public Opinion Center at Universidad del Valle de Mexico and academic leaders in psychology conducted a study to better understand the profile of successful social entrepreneurs.

Funding: The Challenge

The main sources of funding for the social entrepreneurship endeavors led by this group are contributions from friends and family or direct investment from the entrepreneur themselves. 43% of the resources committed to these projects came from those sources. Despite the difficulties associated with social entrepreneurism, 95% of the projects had more than 24 months of operations, which is attributed to the fact that the vast majority of projects were motivated by the entrepreneur’s life.

Rural and semi-rural areas are the main beneficiaries

Although entrepreneurs where more likely to come from urban areas, their efforts are heavily focused on addressing issues in rural and semi-rural areas with extreme levels of poverty through projects that are, predominantly, nonprofit.

The family type have been developed which plays an important role.

The vast majority of successful social entrepreneurs come from traditional families. Their parents have 3 children, on average, and just over half are the eldest son. They, and their families, are involved and engaged in other social projects in addition to the project that have created.

What are the motivations?

Having been in contact with communities with lots of needs and feeling that they can make a difference are the principal motivations. They are inspired by their experience in these communities, the proximity to a leader or mentor or through acquiring knowledge from their education, and are focused on the task of designing, creating, organizing and achieving social development projects, predominantly supported by their families, friends and volunteers.

Satisfaction with their project

Social entrepreneurs see themselves in this sector well into the future and many cannot conceive of their lives outside it. They are satisfied with their projects. An interesting percentage felt that they would be more satisfied if they could expand the scope of their project. They all agree on the fact that a project of this nature is complex or very complex. They recognize that the role of media is fundamental to the success of their projects, while the role of political parties is more controversial, given that 35% believe that the relationship of such projects with political parties is negative.

Psychological profile

Successful social entrepreneurs share interesting personality traits, including a high capacity of reasoning, analysis, synthesis and visual motor coordination. Additionally they get high scores on verbal ability, which translates into the ability to control impulses, anticipate contingencies and solve the problems of everyday life.


Unquestionably social entrepreneurs share characteristics, background and personality traits. These qualities can be enhanced by universities to promote the training of students and the creation of social development projects.


They conducted the study in two stages. The first stage included a survey of successful social entrepreneurs. The second stage consisted of the application of psychometric tests designed to assess intelligence type and personality traits.

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This article has been translated into English to be shared on the Laureate International Universities website.