The Center for Public Opinion (Centro de Opinión Pública) of the Universidad del Valle de Mexico in conjunction with the Real Madrid International School, announced the key findings of the study of sport management that was conducted by 14 leaders in the field of sports, like Bernardo de la Garza, Carlos Mercenary, Ivar Sisniega, Nelson Vargas, among others, with a sample of 1,344 people in 5 cities in Mexico.
There is no common view on sport
What is "sports"? One of the key issues is that there is no consensus today on what this means. From the definition of physical activity to what it means to be a high performance athlete, the range of views is huge and widespread, even among those who manage or have been involved in sports management. How then can we create successful athletes and high performance?
According to experts consulted by the Center for Public Opinion, the ideal would be to have fitness programs for all people that would generate a broad base of athletes in all areas. Where talent for high performance sport is detected, it should be developed with very clear goals and objectives. To achieve this pyramid structure requires a professional structure that does not exist in Mexico.
The importance of sport
Almost all respondents recognized that sport is essential in the development process of children in the development of the individual and essential for good health. However, a quarter of the population does not recognize any sport.
A third of the population participates in sport three or more times a week. A fifth engages in sport twice a week and a similar percentage indicated once a week.
The international references
The leading figures in professional sports management are the U.S., Canada, Brazil, Spain, Australia, Germany and Britain, countries where the concept of sport is simple, long term, with a strong sport culture that has the support of the private sector.
When asked about who is responsible for managing sport in Mexico, 38% believe the government is responsible for administering the sport in Mexico, 32% mentioned associations or federations and one fifth did not know.
Failed in sports management
Assessments ranged from 33 points out of 100 for CONADE (lowest) to just 52 points for schools. Unquestionably we failed in that sport management is concerned.
According to the general population, the most positive aspect of sports in Mexico is having international figures (24%), having many athletes (23%) and there are many places to practice sport (17%).
Corruption and lack of support the main problems
Regarding the most serious sports in Mexico, many believe there is corruption and a similar percentage mentioned limited support for athletes. 16% believes that programs are not serious and 13% believe that there is no long-term plan. There was huge consensus on the issue of corruption. It is one of the area where respondents feel there is major opportunity. In fact it is considered that corruption is the core axis around which play the rest of the weaknesses: lack of long-term planning, lack of professionalism, lack of a culture of sport and a huge disconnect between actors.
For more information on the results of the study, please visit www.opinionpublicauvm.mx
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This article was originally written in Spanish and has been translated into English to be shared on the Laureate International Universities website.