Universidad Viña del Mar (UVM) will participate in the "Study in Chile" project. This is an initiative to promote Chile’s higher education system abroad and bring students from Europe, Asia and the Americas to study in Chile.
The project will last 19 months (starting in January 2013). The first four months will focus on design and branding for “Study in Chile”, which will be supported by UVM’s integrated marketing area. The remaining 15 months will focus on the implementation of positioning activities inside and outside the country.
It also implies participation in events focused on encouraging student mobility (EAIE 2013, China Education Expo 2013, Belta Brazil 2014, NAFSA 2014). Sending prospecting missions to key target markets. Inviting representatives of international agencies focused on academic mobility to visit Chile. Conducting awareness seminars and disseminating project results between Higher Education Institutions (HEIs) and seeking feedback from international experts in student mobility.
Opportunities for Chilean institutions
Chilean universities sends a large number of students abroad, who can act as ambassadors abroad to attract more international students to Chile. Many of Chile’s higher education institutions also have a growing number of international students who can help promote Chile as a destination among their peers, thanks to the growing interest in learning Spanish. Then there is the possibility of creating strategic alliances with other external groups that can further enhance the Chile’s image. A larger population of international students in higher education institutions will, in turn, increase the exposure of Chilean students and scholars to international academic realities, which will enrich the academic and personal experiences of Chileans and foreigners in our universities and create opportunities for international networking between students and academics for the development of academic and commercial initiatives.
Other universities participating in the project are: DUOC UC, Pontificia Universidad Católica de Chile, Pontificia Universidad Católica de Valparaíso, Universidad Adolfo Ibáñez, Universidad Autónoma de Chile, Universidad Catolica del Norte, Universidad de Los Andes, Universidad de Talca, Universidad de Valparaíso , Universidad del Desarrollo, Universidad Diego Portales, Universidad Mayor, Universidad Nacional Andrés Bello, Universidad Técnica Federico Santa María.
This article was originally written in Spanish and has been translated into English to be shared on the Laureate International Universities website.