UDLA hosts the 6th Copywriter Ibero-American Advertising Festival


UDLA Viña del Mar hosts the 6th Copywriter Ibero-American Advertising Festival

The 6th edition of the Copywriter Ibero-American Advertising Festival brought together nearly 200 advertising students from different universities and post-secondary institutions from throughout Chile, to compete in four categories: radio, television, newspaper and billboards.

25 jurors met to award the Grand Prize to Nelson Alarcón, from the Instituto Profesional de Chile, who won an iPad 2 and a Copywriter typewriter that will stay at the School of Advertising for a year.

Gustavo Pedemonte and Danyel Villegas, 4th year students from UDLA's advertising program, won the prizes in newspaper and billboards, respectively. This is a valuable recognition as they had to compete with students from institutions like Uniacc, Universidad Andrés Bello, Inacap, Universidad Diego Portales, Universidad Central, among others.

In addition to the competition, the festival included a series of presentations that were delivered by leaders of creative agencies like Alan Bolton, Pablo Castro and Martin Pinacurt, in addition to prominent television journalist, Carlos Pinto, and musician Florcita Motuda. The singer Denisse Malebrán closed the festival with music from her recording "The Caravan". The event was broadcast live to Costa Rica, Argentina, Mexico, and Colombia.

In looking back at the 6th Copywriter festival, Yanko Gallardo, Director of the School of Communications at UDLA, was pleased with the student participation, "the Advertising program is well positioned and this year two of our students won awards, which makes us proud. We also worked with the Audiovisual Communication program to share the transmission with other countries. All this has given new impetus to the advertising program and positions it among the best in the nation."

Claudio Seguel, a founding partner of the prestigious advertising competition, said the balance was positive, "the competitors brought their best and the competition was very professional, the most important thing remains that the event contained good ideas that make people think. But the schools still seem to have a shortcoming in the development of television campaigns, since the TV category was again without a winner, since no campaign received the minimum requirements to be approved."