Universidad Andrés Bello participates in the Fifth Biennial Design Fair

Velo project is a highlight of Chile’s most important design fair


Universidad Andrés Bello participates in the Fifth Biennial Design Fair

Velo, the hybrid car that runs on solar energy and human power, which won second place in the Atacama Solar Race 2012, is one of the major attractions is the fifth version of Chile’s most important design fair.

From January 3rd through the 13th, the Fifth Biennial Design Fair is taking place at Mapocho Station. The theme of the fair this year is "Global Thinking, Local Creativity" and it will bring together the work of professionals, students and designers from Chile and the world that show creativity in all its forms.

Among this select group of designers and creative projects are five projects from Universidad Andrés Bello students. Veló, the solar and human powered hybrid vehicle that won second place in the Atacama Race in November, stands out. A sustainable design, an area in which UNAB has excelled, with innovations (such as solar panels for energy savings and a collection point for the recycling of waste), Veló is a bet for clean and efficient transport.

While Veló’s Project Director, designer and academic from UNAB’s Creative Campus, Héctor Novoa indicated that existing electric vehicle options on the market are prohibitive for the average user, there is a new generation of components that have shown a continued reduction in costs (lithium batteries, high efficiency and flexible solar panels). In this context, the Veló project explores alternatives in sustainable mobility from the perspective of maximizing the usability features of a Citycar. This significantly extends the operational range ​​of existing motorized bicycles, especially in inter-community transfers.

The vehicle created by academics from Sustainability Center and the School of Design at Universidad Andrés Bello is 1.3 meters high and 3 meters long. It weighs 100 kilos and is constructed of aircraft grade aluminum.

International Guests

Among the international exhibitors listed, Finland, which has been nominated as World Design Capital for 2012, is the guest of honor. The Finns will be represented by the world-renowned brand Artek, and designers Ville Kokkonen and Harri Koskinen. In addition, the Design Forum, an organization that promotes the international development of the Finnish design industry as an example to the world in promoting local design that can be projected worldwide, will participate.

The 5th. Design Biennale will also feature the presence of Brazil, with the exhibition, "Drawing Fiber" which summarizes over 30 years of experience of Renato Imbroisi, a designer who has worked in partnership with artisans in Brazil and Africa within the textile crafts, basketry, woodcarving and pottery, showing that local resources can become an engine of innovation in design.

Mexico will also present the work of Gabriel Martínez Meave, a graphic designer that is internationally recognized for his work in the areas of publishing projects, branding, illustration, visual identity and digital design. It also will display a sample from Universidad Marista de Guadalajara and Universidad Autónoma de Nuevo Leon.

The 5th Biennial Design Fair opened to the public on January 4 and included a special invitation to the public to participate in the design of a large Chilean flag made of Lego pieces.

This article was originally written in Spanish and has been translated into English to be shared on the Laureate International Universities website.