Universidade Potiguar was the most recognized institution of higher education by the population of the city of Natal, state of Rio Grande do Norte in 2012. This is the result of the research "Top Natal: The most recognized brands," a partnership of the newspaper Tribuna do Norte Search and Consult.
The award was launched 11 years ago and this was the first time that UnP won first place, being remembered for 44.8% of the population. "I attribute the fact that UnP is the higher education institution with the highest recall to all the different things that are taking place throughout the university, from the simplest to the most complex," summarized Sâmela Gomes, Rector of UnP.
A special magazine about the award included a report on innovative practices in higher education that highlighted the importance of the Laureate International Universities network and the practices it has brought to UnP, stating that "the entry into Laureate Network - a global leader in the segment of Education - ensured a jump in innovation, investments in curricula, teaching practices, infrastructure and the exchange of best practices in Brazil and worldwide."
The Tribuna do Norte is one of the most respected media outlets in the state, recognized for its credibility and seriousness, and is considered one of the most relevant printed publications in Rio Grande do Norte.
This article was originally written in Portuguese and has been translated into English to be shared on the Laureate International Universities website.