Five advertising and marketing students from Universidade Anhembi Morumbi won GM Brazil’s Aberje University Award (Prêmio Universitário Aberje) for their project, “Urban Mobility: It’s Time to Discover New Paths.”
The students, Rodrigo Cristiano Campos, Luis Henrique Maciel, Marina Pastore, Eula Carla Souza Silva and Lucas Augusto Simi, won first place in the fourth Aberje University Award, which is organized by the Brazilian Association of Corporate Communication. They competed with more than a thousand candidates from 53 universities from 11 states.
Their project is focused on facilitating carpooling and has three primary goals: mobility, sustainability and sociability. It includes a mobile app that tracks usage of car sharing services. Frequent users can then use the app to receive discounts at participating parking lots, where they can also meet others interested in ride sharing. The team promoted the project through web, radio, mobile ads as well as through street signs.
To Pastore, the biggest challenge was to develop a project for a large company like GM Brazil. "Completing each step of the process was a victory for us, based on hours of meetings and research to find a way that we could encourage people to improve the way they use their cars and to change the reality of urban mobility in the country," she said.
This article has been translated into English to be shared on the Laureate International Universities website.