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Universidade Anhembi Morumbi launches new scholarship program

The 50 students with the top entrance exam results will earn a scholarship

15/01/2013


UAM logo

Students who want to gain an advantage in the labor market will have one more reason to begin their university studies. Universidade Anhembi Morumbi just launched the "Vestibular Top 50," which will award the top students in the selection process with full scholarships and partial scholarships to another 300. Registration is now open and student can register at www.anhembi.br/vestibulartop50. There are two options for test dates, January 20 and February 3, 25 scholarships are available for each exam.

This is a new concept in the student selection process in Brazil, which has been adopted successfully in other institutions of higher education all over the world. "The model recognizes student achievement and encourages them to study at one of the best educational institutions in Sao Paulo," said Marco Antonio da Silveira Santos, outreach director of enrollment and Anhembi Morumbi.

Journalist and presented Marcelo Tas from CQC has joined Anhembi to help them get the word out to potential students. "Anhembi Morumbi is an institution recognized for its academic quality, tradition, innovation and internationality, so we chose a spokesperson is credible among the young and brings these attributes," said Leonardo Rispoli, director of marketing at Anhembi Morumbi.

The campaign

Developed by agency Peralta, the "Vestibular Top 50" campaign leverages the fact that the institution wants to integrate and recognize the performance of the best students, those who make a difference in the world.

The campaign is composed of video advertisements, which will be aired in open and closed TVs and cinema, and will leverage social media, radio spots, and printed ads for billboards and the subway.

This article was originally written in Portuguese and has been translated into English to be shared on the Laureate International Universities website.