Universidade Anhembi Morumbi students win awards from IDEA Brazil

One of the design industry’s most important awards recognizes innovative project


Universidade Anhembi Morumbi students win awards from IDEA Brazil

Nine students from the Fashion Design program at Universidade Anhembi Morumbi were recognized with the IDEA Brazil award. The International Design Excellence Awards (IDEA) is one of the most important awards in the design industry. The event is one of the world's most respected and has been reconizing prestigious companies like Apple, Microsoft, HP and Philips for more than 30 years.

Students André Mans, Laura Noffs, Luciano Vital, Naiara da Costa Souza, Priscila de Araújo, Renan Caue Vargas, Rogerio Possamai, Simone Rockenbach and Thais Forestti were recognized with the IDEA award for their project "ID Sonora." This is a bracelet that translates sounds into text.

"Our idea emerged from our 2012 Anhembi Morumbi Interclass Project, which this year was focused on initiatives for those with special needs. After learning more about this issue and trying to identify solutions that could help the hearing impaired in entertainment environments, we developed a wristband that is not only functional, but beautiful with a curved Amoled screen, a mini touch screen, and wi-fi sensor," explained Simone Rockenbach, 24, a student in the final year of the Fashion Design program at Anhembi Morumbi and one of the founders of the project.

The device operates in locations with ID service like airports, where everything is announced over loudspeakers (departure time, calls for shipments, gate numbers, flights, etc.), converting to text and transmitting in real time (via wi fi) to the ID bracelet.

The technology, which took six months to be developed, weighs 200 grams, is made out of silicon, and has generated interest from groups that want to put it into production. "We wanted to develop a product prototype. We have patented our creation and are looking for a sponsor to be our partner," says Simone.

This article was originally written in Portuguese and has been translated into English to be shared on the Laureate International Universities website.