Universidade Anhembi Morumbi hosts seminar focused on the challenges of contemporary museums and launches new online museum

Event brings together experts to debate new ways to share and preserve knowledge in a virtual environment and celebrate the launch of the Museum of Clothing and Fashion


Universidade Anhembi Morumbi hosts seminar focused on the challenges of contemporary museums and launches new online museum

The second Documenta Fashion seminar, conducted by academic leaders from the Masters in Design at Universidade Anhembi Morumbi, took place on May 2nd and 3rd in Sao Paulo. The central theme of the seminar was to discuss new technologies and the challenges they present to contemporary museums, with special attention to the digital collection of fashion and design. On the occasion of the seminar, Anhembi Morumbi was proud to announce the launch of MIMO - the Museum of Clothing and Fashion (Museu da indumentária e da moda), an interactive online design musuem.

"We intend to advance the issues presented in the first edition of the event, when MIMO was still being developed. The objective of the seminar is to address issues related to memory, material culture and museology in a continuous exercise of reflection and ongoing activity of research, collection, organization and dissemination of knowledge in the field of design and fashion, "says Professor Marcia Merlo, MIMO coordinator and researcher at the Masters in Design.

The first roundtable, mediated by Professor Marcia Merlo, was focused on the theme "Online Museums: contemporary issues". Professor Merlo was joined by Antonio Carlos de Moraes Sartiri, director of the Museum of the Portuguese who commented on "Contemporary Museum: advances and dilemmas"; Carmen Maia, one of the pioneers of e-learning in Brazil and a researcher at London Knowledge who addressed "The end of distances"; and Heloisa Dallari, a professor of Art History at the Fundação Armando Alvares Penteado (FAAP) who discussed "Design and museology: the windows for the new screens."

On the 3rd day of the seminar, the theme of the second round table was focused on "Research and methodologies in digital archives" and was led by Agda de Carvalho, a researcher of MIMO and the Master in Design at Anhembi Morumbi. Agda was joined by Rosana Miziara, Project Coordinator of the Online Museum Project at the Museum of the Person, who discussed "History and memory in a virtual museum: methodologies applied in digital archives"; Julio Mendonça, from  Pinacoteca of São Bernardo do Campo, who presented the case of the "Pinacoteca of São Bernardo do Campo, a collection in a dynamic relationship with reality" and Mitiko Kodaira de Medeiros, professor and researcher of MIMO and the Fashion Design program at Anhembi Morumbi.

On the last day of the event, Anhembi Morumbi hosted the official launch of the Museum of Clothing and Fashion (MIMO). The initiative is an innovative step on behalf of the university and has the support of the national Ministry of Culture (MinC), the National Council for Scientific and Technological Development (CNPq) and Foundation for Research Support of São Paulo (FAPESP). To learn more about MIMO, visit the virtual museum at www.mimo.org.br

This article was originally written in Portuguese and has been translated into English to be shared on the Laureate International Universities website.