Collection created by young graduates stands out at competition that reveals new talent in Brazilian fashion
Project Zero Point, Brazil's main initiative focused on recognizing new talent in fashion, chose the Blingadem Effect collection from Theodore and Anita as the winner of its fourth competition. The collection was created by Isadora Zendron and Lucas Devitte, students from Universidade Anhembi Morumbi’s Fashion Design program. The collection was developed at the university, as part of their work to complete their program.
First place in the competition, which was created by the Brazilian Textile and Apparel Industry (ABIT), the Sinditêxtil-SP events and by Casa dos Criadores Events and Mercado Mundo Mix, guarantees the winning students a place in the designer line-up at the next Casa dos Criadores, participation in an event related to the project in New York and participation in the line-up of Fashion Cruise # 4. This year, the Theodore and Anita brand will also be present at Mercado Mundo Mix, in Sao Paulo, with its own booth.