In 2011, Universidade Anhembi Morumbi celebrates four decades of history. Founded in the '70s, by Rector Gabriel Mario Rodriguez, the pioneering institution was the first college in Brazil to offer a course in tourism.
Faculdade de Turismo do Morumbi was born at a time when Brazil’s higher education system had begun a period of rapid growth and expansion and demand was quickly growing for qualified professionals to work in the field of Tourism.
When Faculudade de Turismo do Morumbi was opened it was considered highly unusual, especially given that its founders had no previous academic experience. Still the challenges were overcome and a great achievement of the Institution came in 1972. "MEC's approval of Faculudade de Turismo do Morumbi was announced in the Voice of Brazil, on the night of January 27, 1972, and I remember like it was today, it had a great impact across the country, reaching even the cover of the Folha de Sao Paulo Tourism Book with the following headline: "Our tourism is already at the university level," recalls Rector Rodriguez.
Forty years later, though the University has accumulated many achievements, it maintains the commitment to being a pioneer in the field of higher education, launching innovative courses, which have become a national reference, such as Culinary Arts, Digital Design, Fashion, Chiropractics and Civil Aviation, and to innovation, becoming, in 2005 the first international institution in Brazil to join Laureate International Universities.
To celebrate these four decades, the University launched its commemorative logo and is preparing a series of special events that will be held throughout the year.