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Laureate’s live webcast of the World Business Forum in October 2011 featured in the journal Higher Learning Research Communications (HLRC)

19/03/2012


Laureate’s live webcast of the World Business Forum in October 2011 featured in the journal Higher Learning Research Communications (HLRC)

Article focuses on an innovative and disruptive approach to higher education

In October 2011, Laureate International Universities brought HSM’s World Business Forum to its international network through a global webcast supported by skilled moderators and social media. The World Business Forum event was transmitted live to 36 Higher Education Institutions in 19 countries and directly reached more than 56,400 members of the Laureate community. The webcast and social media discussions around the event were used to create both a local University community and a global Laureate community. In their article, World Business Leaders Interaction in Higher Education: A novel experience, which appears in the March 2012 issue of the journal Higher Learning Research Communications (HLRC), Gustavo Coronel and Kathleen Mathai describe this initiative that brought post-secondary students and faculty the experience of learning from world business leaders and interacting with other members of the Laureate community.

The World Business Forum is a two-day event, produced by HSM Global that is a platform for the ideas and trends that are shaping the future of business. In 2011 twenty business and political leaders, including President Bill Clinton (also The Honorary Chancellor of the Laureate International Universities network), author Malcolm Gladwell, former U.S. Treasury Secretary Robert Rubin, former Chairman and CEO of General Electric Jack Welch, president and CEO of Cirque du Soleil Daniel Lamarre, and Secretary of the Economy of Mexico Bruno Ferrari, spoke at the event. Through its partnership with HSM Laureate was able to broadcast the event to auditoriums on LIU campuses and to add live content and discussion around speakers, making the webcast relevant to an academic audience. Universities were provided with academic, technical and communication manuals to guide them through the implementation on campus. The network-wide webcast had participation of 36 Higher Education Institutions in 19 countries, and 56,400 viewers. The Laureate-hosted Facebook page generated 2,900 Òlikes,Ó 3,000 ÒpostsÓ and 410,000 views and Twitter produced thousands of tweets from around the world. Both the participation on campuses and social media indicated that the webcast provided broad access to the event and created a global forum for students and faculty to participate in the event.

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About Higher Learning Research Communications (HLRC)

Higher Learning Research Communications (HLRC) aims to advance knowledge on all aspects concerning teaching and learning in higher education. Through better understanding of institutional policy and actual practice in this area, it seeks to foster the collaboration of innovative minds and the best of the practice, and offer forward thinking and global thought leadership. Innovative approaches for teaching and learning as well as policies and best practices are in the very core of the scope of the Journal. To learn more, please visit the HLRC website (www.hlrcjournal.com).

(HLRC) aims to advance knowledge on all aspects concerning teaching and learning in higher education. Through better understanding of institutional policy and actual practice in this area, it seeks to foster the collaboration of innovative minds and the best of the practice, and offer forward thinking and global thought leadership. Innovative approaches for teaching and learning as well as policies and best practices are in the very core of the scope of the Journal. To learn more, please visit the HLRC website ().