The Real Madrid Graduate School and Universidad Europea (UE) announced the opening of the new Observatory on Trends in the Sports Industry, which will focus on principle trends in sports and the impact the industry has on society. The new observatory was opened at a special ceremony at the Santiago Bernabéu Stadium, which took place on the 10th anniversary of the opening of the Real Madrid Graduate School. The ceremony was attended by Carlota Castrejana, advisor to the National Sport Council; Sergio Calvo, vice-rector of research at Universidad Europea; Isabel Fernández, rector of Universidad Europea; and Francisco López Varas, dean of the School of Sport and Physical Sciences.
According to Emilio Butragueño, the director of the Real Madrid Graduate School, the first 10 years of the school have shown that one of its core values, excellence, “lives within our students, because each of them are able to convert themselves into leaders in the areas associated with the sports industry.” He highlighted the achievements the school has made to help build a better society for everybody.
Carlota Castrejana, advisor to the National Sport Council, stated that sports industry, which is actively and constantly changing, needs qualified and developed professionals that bring value and knowledge. She highlighted that the sports industry overlaps with both health and economics, providing an outlet for competition and integration.
Several of the academic leaders that will head the work of the observatory held a round table discussion that was moderated by Francisco López Varas, which focused on the work underway at the observatory and where each of the leaders hoped to guide their work over the coming years. They all expect the industry to continue to grow and highlighted the need to convince more people to integrate sports into their daily lives to enhance their quality of life.
Isabel Fernández, the rector of Universidad Europea, stated that the observatory shares the defining spirit of UE, which is to create a more open society. The work of the Observatory on Trends in the Sports Industry will focus on new media, technology, marketing and sponsorship, exercise as medicine, sports economics, training, nutrition, sports law, women in sports, and the proliferation of sports for the masses.
This article has been translated into English to be shared on the Laureate International Universities website.