On April 6, 2011, Spanish national soccer coach Vicente del Bosque brought the FIFA World Cup trophy to Universidad Europea de Madrid's Villaviciosa de Odón Campus. Organized by the School of Arts and Communication as part of its Communication Week, this special visit was a tribute to the work of students who covered the World Cup matches through Uemcom, the University's mass communication platform. The trophy exhibition was preceded by a lecture delivered by the coach, which focused on social values in sports with the Spanish National Team as a case in point.
As Del Bosque put it, before the World Cup final match he called a meeting with the players just before taking the field. "It wasn't a patriotic speech", said the coach. "I just reminded them that they were pure, clean and passionate soccer enthusiasts. I told them that they were about to play the biggest game of their lives and that they should go out and enjoy it and at the same time be demanding and competitive."
With a nod to the students who had packed the auditorium to hear him speak, he pointed out that "it is very unlikely that he who studies won’t pass," by which he meant that luck comes to those who make an effort. "We were fortunate to win the World Cup because we accomplished something that had not been achieved in 100 years of RFEF (Royal Spanish Football Federation) history," said Del Bosque. "But it's no coincidence. We had key factors such as group cohesion, which is essential, as well as psychological, psychotechnical and strategic aspects working in our favor. In 2008 we put together a successful team, and we were not tempted to erase our past heritage. On the contrary, we held on to it."
The appearance of Vicente del Bosque at UEM's Communication Week and the exhibition of the World Cup attests to the hard work carried out by students at the School of Arts and Communication as part of their World Cup coverage. Through Uemcom, Universidad Europea de Madrid's mass communication platform, these students have followed every step of the Spanish national team and performed as true professionals.
Communication Week is an initiative organized by the School of Arts and Communication at Universidad Europea de Madrid aimed at bringing together recognized industry professionals and encouraging discussion within the university community. At this year's event, which runs for four days of intense activity through till April 7th, students participated in workshops, roundtables and conferences that address current issues and give them a firsthand look at the work of prestigious professionals such as Emilio Aragón, TV presenters Anne Igartiburu and Ana Blanco, publicist Luis Bassat among many others.