UEM and Telecinco Launch Spain's First Master Program on Creation and Management of Audio-Visual Contents


  • The Master in Creation and Management of Audio-visual Contents is the first postgraduate dedicated specifically to training specialists in the creation and audio-visual management of television and related content.
  • Universidad Europea de Madrid and Telecinco have jointly designed the educational program to train qualified professionals to successfully confront the challenges that the audio-visual sector is facing.
  • The students will be able to realise internships at Telecinco and their companies.

To develop a new group of audio-visual professionals with a deep knowledge of the television business and who can work successfully in a modern, innovative and constantly changing environment. This is the goal of Masters in Creation and Management of Audio-visual Contents, that was launched by Universidad Europea de Madrid (UEM) and and Telecinco. The new program was officially launched on September 30, 2010 by Paolo Vasile, from Telecinco, Alexander Echevarría, President of Telecinco and co-director of the Master Program, and Dr. Miguel Carmelo, President of UEM.

According to Luis Alonso, co-director of the Master Program, "the arrival of new audio-visual formats creates a challenge for professionals in the sector and at the same time creates an opportunity for those who understand the new programming and how to package these news contents and formats." The Masters in Creation and Management of Audio-visual Contents is the first graduate program dedicated specifically to the development of specialists in the field of audio-visual management.

The program includes 500 hours of coursework and internships at Telecinco or other companies in the sector. The academic program, defined in collaboration with audio-visual specialists, will concentrate on matters like technology, legislation, programming, distribution, creativity, new formats and publicity, among others, also treating aspects regarding management skills.

The directors of the program indicate the five fundamental skills that are addressed through the graduate program are: "creating content and formats, producing audio-visual content, programing content to best balance costs and revenues; commercializing content and distributing content through the new media and distribution channels."

University-Company Partnership
The contents that will be distributed in this Masters have been designed by UEM and Telecinco. "It is a joint development strategy on behalf of the creators and managers of the audio-visual industry for the next several years," indicates Alexander Echevarría, of Telecinco. "I am convinced that it will allow us to create a forum to exchange educational and professional experiences within the sector that will benefit students as well as professors." Specially targeted to those in the field of communication, Luis Alonso adds that this graduate program "is born with a clear technological vision that will allow students to adapt their ideas and plans to the different windows that the audio-visual industry opens today."