BiTS hosts the 2011 Rubicon Contest

The annual contest, organized and led by BiTS students, revolved around the topic of mobility


BiTS 2011 Rubicon Contest

To move forward, you have to think outside the box. This was the central theme for student teams from all over the world participating in the 5th Rubicon International Contest for Business Students, which took place at BiTS in Iserlohn, Germany from March 1st - 3rd. The Rubicon Contest is one of the most important international contests for business students. This year the contest's topic, mobility, was proposed by the Contest's main sponsor, ADAC.

Mobility will be one of the key challenges of the 21st Century all over the world. Globalization and the continuing desire to travel will lead to enormous growth in global mobility. While the topic of real mobility, which is connected with public transport and logistics, has received a lot of attention, the potential of virtual mobility has been somewhat neglected even though some forms of real mobility are becoming redundant. In some cases it has become unnecessary to circulate through the real room because technologies such as the internet offer virtual mobility. It is expected that mobility will create many innovations and new business models in the future.

The ideas generated by the 24 international teams (representing institutions in the USA, Italy, Ukraine, Ghana, Nigeria, Canada, Poland, the Netherlands, India, Malaysia, Switzerland, Great Britain, Lithuania and Germany) focused on what this future may look like. A jury of accomplished entrepreneurs, professionals and academics selected the winning teams based on the quality of the solutions for the presented case studies. The winners of this year's Rubicon Contest were:

  • 1st place: ChangeMakers (Purdue University, USA)
  • 2nd place: PrOzParity (University of Sydney)
  • 3rd place: The Yellow Submarine (University of British Columbia)
  • 4th place: Lokomotive Leipzig (HHL Leipzig)
  • Team Spirit Award: PrOzParity (University of Sydney)

The Rubicon Contest could not take place without the organizational team. This year's team consisted of 16 highly motivated and committed students from all semesters and programs. This team not only focused on spreading the word about Rubicon and choosing the participants and the tasks to be addressed, but also organized the entire event, made arrangements for room and board for all participating teams and saw to the general well-being of all participants.

The success of the Rubicon Contest 2011 depends on the support of external sponsors, which included ADAC, Siemens, Medice, Amera, among many others.

More information about Rubicon Contest can be found on the homepage of the Rubicon Contest (