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Media Design School short film shown at South by Southwest (SXSW)

Shelved is the latest creation from Media Design School to earn global attention


Media Design School short film shown at South by Southwest (SXSW)

Media Design School is celebrating the success of its short film Shelved, which has been selected to premiere at one of the biggest festivals in the world - South by Southwest (SXSW) in Austin, Texas.

Media Design School’s animated short films have enjoyed sustained success at international film festivals over the years including the Aspen Shorts Fest, Hollyshorts, Flickerfest in Sydney and Siggraph in Vancouver. However, SXSW is the most high profile selection to date and a great way to kick off 2013, says director James Cunningham, a senior 3D lecturer at Media Design School.

“The news came like a bolt out the blue. To get our little film into such a prestigious and industry focused festival is simply fantastic. It is great to have all the students’ superb work recognized by the coolest festival around,” Cunningham said.

Shelved is a short film featuring computer-generated images (CGI) and visual effects. It is the story of two bumbling robots who are bored by their dead-end jobs, until they realize they are about to be replaced! The comedy is a nod towards the early films of directors Kevin Smith (Clerks, Mallrats) and Richard Linklater (Slacker, Dazed and Confused) and offers an ironic take on the recession-era redundancies of recent times.

Eleven Media Design School animation and visual effects students undertook 12 weeks of production, 5,460 hours of rendering and 6,300 hours of work to achieve the five minutes of animation. You can see the film here: