Student Sarah Findlay takes top prize
February will see the launch of an exciting new initiative by Beck’s through which local artists have joined with local musicians to design a series of limited edition labels for all Beck’s 330ml bottles.
Artists Rainbow Monkey, Andrew McLeod and Gavin Hurley collaborated with musicians Cut Off Your Hands, Ghost Wave and Parallel Dance Ensemble to each design a series of labels inspired by a song from each band.
In addition to these established artists, Beck’s also ran a competition aimed at students in enrolled in design & media programs at higher education establishments around New Zealand to find a talented, up-and-coming artist whose work will be featured as part of the campaign on one of the labels. Sarah Findlay from the Media Design School earned top prize in the student category. Of her win Sarah says, "It’s overwhelming really. I feel such a sense of achievement – having my final design going from paper to print will be an incredible experience. It will be fantastic to have my work go live and to see it on Beck’s beer bottles in the marketplace.”
The judges chose Sarah’s work for the outstanding color work and striking design. “It was a really hard decision as there were so many fantastic entries, but we kept coming back to Sarah’s standout design,” says Beck’s brand manager Kylie McEntee.
The limited edition bottles will be available in store and in bars for three months starting in February 2012.