Adschool grads and now Publicis Mojo creative team Jack Delmonte and Hadleigh Sinclair won the November ORCA Award for their 'Low Fat' campaign for Subway.
The ORCA's are a monthly competition run by The Radio Bureau to acknowledge and reward ad industry creative teams for outstanding radio commercials. Entries are judged on four criteria:
- Originality of approach and style of the creative idea
- Excellent use of the radio medium in executing the creative idea
- Impact and relevancy of creative idea for client
The creative team behind each month's winning ORCA receives prizes and those that narrowly miss out, but are deemed to be high quality receive a Merit Award. Both the ORCA and Merit winning ads go through to the annual Grande ORCA and People's Choice Awards where they compete to win the trip for two to the Cannes Lions 2012, cash and a radio campaign for Subway valued at $50k.
You can hear their ads at www.trb.co.nz and http://tinyurl.com/novorcas.