The annual New Zealand NAB (Newspaper Association Bureau) Newspaper Ad of the Year Awards were awarded earlier this month at an event at the Aotea Centre. Advertising legend Neil French was invited to judge the finalists. Along with the main professional prize up for grabs, there were two student awards – Student Newspaper Ad of the Year, and Topical Ad of the Year. Both these awards take entries from students studying advertising at Media Design School and AUT.
AdSchool course leader Kate Humphries was pleased to see her students win each category so comprehensively. As one observer on advertising blog Campaign Brief described it, the AdSchool students at Media Design School once again 'trounced' AUT at the awards.
The students at Media Design School's AdSchool won all three finalist places for the Topical Ad of the Year competition. In addition, they took out all but one finalist places in the Student Newspaper Ad of the Year category. The main competition prize, Student Newspaper Ad of the Year, was won by the AdSchool duo Salah Ben-Brahim and Zoe Hilton for their campaign 'Cold Cases.' They received a $500 prize for their campaign that featured famous Los Angeles cold cases being solved by NZ teenagers.
For the Student Topical Ad of the Year, students were given 48 hours to create a newspaper ad campaign that played to the strengths of the medium for either a political party or a game. Fellow AdSchool students Craig Douglas and Paul Strong won with their ad for the Performing Arts School featuring the story of an undercover 15 year old successfully purchasing Kronic.
"The NAB student competition is a great learning opportunity for the students" says Kate Humphries, "and, with the latest two NAB 'Ad of the Month' places being awarded to ads done by MDS graduates, it's clearly an experience that's paying off."