Pearl Academy Joins WEvolve to Fight Gender-Based Violence


Pearl Academy Joins WEvolve to Fight Gender Based Violence

Gender-based violence (GBV) exists around the world in many forms, including physical and sexual abuse, violent attacks, honor killings, trafficking and enslavement. WEvolve, an initiative that has partnered with the World Bank, UN Women and Pearl Academy, among others, is combating gender-based violence by working with creative industries and professionals to empower young men and women to challenge gender norms and end violent attacks.

Pearl Academy has partnered with WEvolve to spread awareness through multiple student-driven activities, including a t-shirt design competition that featured innovative designs conceptualized by students from 4 campuses in New Delhi, Noida, Jaipur and Mumbai.

The winners of the competition were announced today at Hotel Palladium in Mumbai during the official launch of the WEvolve campaign in India. The winners were: Rituparna Bhattacharjee, Rinkle Paresh Chheda, Riya Ranchhod Patel and Rajni Maalah. The winning designs were printed and given to the attendees of the campaign launch event.

Sharad Mehra, chief executive officer of Pearl Academy, said, “Pearl Academy is proud to be a partner of WEvolve. This global campaign is a much needed initiative to bring people together to address, challenge and break through the prevailing norms that underpin gender violence globally. The younger generation can be a catalyst in this process; their conditioning and participation is must for a better tomorrow. The t-shirt design competition was just the beginning of our partnership with WEvolve. We have many more activities planned to contribute towards the cause.”

Maria Correia, gender expert at the World Bank, a WEvolve founding partner, said, "WEvolve is a collaborative effort, involving many partners. We will work with young men and women to change gender norms that lead to gender-based violence, and we will partner with the creative industries to identify innovative solutions to this intractable issue. We are very pleased to have Pearl Academy as our partner and wish to congratulate the winners of the t-shirt competition and look forward to continuing this partnership.”