This year, Laureate International Universities hosted more than 40 students and faculty at the Lincoln Center in New York City for the World Business Forum (WBF). An annual conference, this year the WBF brought together more than 4,000 senior executives and business leaders from 90 companies and sectors, representing more than 50 countries, to gain more knowledge and understanding about the principles that make great business leaders.
This year, the WBF theme, I Am Story Maker, highlighted the importance of using stories to become an effective, impactful leader. Speakers such as Kevin Spacey, Sir Richard Branson, and Carolyn Everson highlighted how they are changing the way businesses are run and using the power of storytelling to capture hearts and minds.
The more than 40 students and faculty in attendance shared their experiences through a live broadcast to tens of thousands of students at more than 30 Laureate universities around the world. Four student anchors hosted the live broadcast: Maggen Martínez from Universidad Interamericana de Panamá (UIP), Cristina Khamidoulin from Universidad Europea de Madrid (UEM), Ana Carolina Moreno Puga from Centro Universitário das Faculdades Metropolitanas Unidas (FMU), and Jorge Bravo Santa María from Universidad Peruana de Ciencias Aplicadas (UPC).
Among others, the group interviewed George Kohlrieser, leadership expert and professor at IMD business school in Switzerland; Adam Grant, Wharton School professor and author of “Give and Take: A Revolutionary Approach to Success”; and Herminia Ibarra, Cora Chaired Professor of Leadership and Learning at INSEAD.
In addition to the opportunity to travel to New York to be a part of the WBF, the overall consensus from the students and faculty showed their excitement to go back to their communities and share what they learned from their experience, and take steps to make changes for a better world.